“A wardrobe for the more flamboyant criminals of the 21st century.”
Tell us a bit about your inspiration.
When I’m designing I’m not preoccupied with what people want to wear. I want to give them options, or a fantasy. For this collection, I was inspired by ‘TV Pink’, a music television channel in Serbia.
Do I have to picture it like MTV in the early 00s?
It’s trashier. The music videos they play are mostly by folklore singers. They also stage these huge events where all the local celebrities come to lip-synch. That was one part of the inspiration. I also watched a cult documentary on the Belgrade criminal underworld in the 90s. It’s called ‘Vidimo se u čitulji’ which means “I’ll see you in the obituary.”
Sounds like a must-watch.
It’s about the rise of underground crime and how it escalated in 90s Belgrade. Young people who wanted to become a myth by appearing on a death list in the newspaper. I thought about privilege and about how people perceive wealth and class in Eastern Europe as opposed to the West.
Where did you grow up?
I was born in Munich but raised in both Serbia and Munich, surrounded by a big Serbian family. I’ve always felt more European than just belonging to one country. But going back to my collection: after combining all this input, I decided to create a wardrobe for the more flamboyant criminals of the 21st century.